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Will Hershey: The Future of eSports, Gaming and Sports Betting

Will Hershey is the co-founder and President of Roundhill Investments. He started in the energy space, but luckily moved into eSports and gaming before the energy crash of 2020. Roundhill is an RIA creating thematic ETFs on market-altering trends. Will and I spend an hour discussing what it’s like to start an ETF, why Roundhill chose esports and sports betting as thematics and the power of being a thematic expert.

Specifically we dive into the the shift in the indexing business and why weighting by theme (not market cap) is important.

At Macro Ops, we’re extremely interested in eSports and gaming. In fact, its one of our core thematics over the next 5-10 years. We’re always searching for new investment ideas in this space, and Will’s ETF offers the perfect springboard.


  • [0:30] Intro Questions
  • [9:15] From Energy To eSports
  • [15:05] Unity, Metaverses and The Gaming Industry
  • [22:12] The Shift in the Index Industry
  • [27:09] What Does eSports Mean?
  • [34:45] How To Become an Industry Expert
  • [38:04] CDProjekt (CDR) — *disclosure: podcast host owns shares in CDR*
  • [42:02] Developing The Sports Betting ETF (BETZ)
  • [50:22] The Guise of Bad Businesses
  • [55:00] Closing Questions

If you want to learn more about Will and Roundhill Investments, check out the links below:


This episode is brought to you by TIKR. Join the free beta today at TIKR.com/hive. They’re constantly releasing new updates that make the platform better including a new Business Owner Mode that hides share count, market cap and enterprise value. I couldn’t be more excited to partner with TIKR.

***Disclaimer: Nothing you hear on this podcast is in any way, shape or form to be construed as investment advice. The guest on this podcast may hold positions in any/all names mentioned during the podcast. This is not investment advice and investors should always conduct personal due diligence before investing in any security. Past performance of any funds mentioned are not indicative of future returns.***

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