CD Projekt (“CDPR” for short) is Poland’s leading video game developer that created the Witcher Series and Cyberpunk 2077, among other games. What’s the opportunity: The bear argument is straightforward. Bears believe that the Cyberpunk fumble permanently damaged CDPR’s reputation with old/new gamers. This dwindling reputation will lead to fewer sales over time, less popular titles, and a substantially reduced IP […]
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