Brand Capital: How Companies Create Lifetime Customers

Brand Capital & It’s Impact on Consumer Preferences Brands have existed for thousands of years, with the first iterations used for marking physical ownership of property. The whitepaper A Brief History of Brands And The Evolution of Place Branding summarizes the dawn of branding (emphasis mine): “For almost 4,000 years, brands have been used in order […]

A Dragon and a Hawk Walk Into A Bar

A few things. Asia Markets reported today that the CCP is cooking up a plan to restructure Evergrande into three separate entities, effectively ingurgitating them into the state, SEO style. As of now, this is only rumor, though a likely one.  China is a special case. Yes, they’re a mess. Its GDP has been artificially inflated […]